Jan 5, 2024
Summary
Ema Roloff, Co-Founder and Principal Consultant of Roloff
Consulting, discusses the challenges and opportunities of digital
transformation in the annuity and broader insurance industry. She
emphasizes the importance of addressing legacy systems and the
education gap in digital literacy. Ema provides insights on how to
start building digital literacy and recommends finding reliable
sources for learning. She also discusses the fear associated with
AI and the need to overcome it by focusing on the benefits and
practical applications. Ema highlights the power of video content
and authenticity in marketing and suggests becoming the favorite
teacher to build trust with customers. The conversation concludes
with a discussion on reaching the right audience with video
content.
Takeaways
Legacy systems and the education gap are key challenges in
digital transformation in the insurance industry.
Building digital literacy is crucial for individuals and
organizations to leverage emerging technologies effectively.
Overcoming fear and focusing on the benefits of AI can help
drive adoption and build trust.
Video content and authenticity are powerful tools for
marketing and building connections with customers.
Chapters
00:00 Introduction
01:18 Ema Roloff's Background and Expertise
03:01 Legacy Systems and Digital Transformation
05:32 Education Gap and Digital Literacy
06:21 Starting Point for Digital Literacy
09:15 Finding Valuable Insights and Lessons
10:09 Trial and Error in Finding Good Sources
18:13 Overcoming Fear and Building Trust in AI
20:59 The Next Wave of Adoption and Perception Change
23:29 Importance of Educating People in the Company
25:31 Understanding the Problems and Bottlenecks
27:52 Completing the Puzzle in Digital Transformation
30:43 The Power of Video and Authenticity
36:15 Reaching the Right Audience with Video Content
39:37 Becoming the Favorite Teacher and Building Trust
40:59 Closing Remarks